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Since search engine optimization best practices change all the time, it becomes imperative to run a periodic assessment to figure out whether or not adjustments need to be made. If your website isn’t perfectly optimized for search, you’ll not be able to appear in Google search results, reach out to your target audiences and the website can miss out on a substantial amount of visitors from the search engines.

Although there are several tools available to conduct a SEO audit, t...

SEO ranking factors, core web vitals, google algorithm, Google updates, SEO marketing, website ranking strategies, largest contentful paint, first input delay, cumulative layout shift

Imagine a scenario: 
So, you have hired an SEO company and dedicated a big budget for SEO. 

You have started working on various SEO activities such as on-page optimization, content marketing, guest posting, off-page activities, etc. 

Six...

Digital marketing tactics like Search Engine Optimization, Pay per Click Marketing, Social Media Marketing, and Internet Marketing have become an integral part of almost all organizations’ marketing funnels. 

The core reason is the unparalleled benefits these approaches offer businesses. In addition to that, these approaches are far more cost-effective than traditional marketing approaches such as TV, Radio, hoardings, and banner advertising. When you Continue Reading